Not Possible IRL: wheat field

Tuesday, July 1, 2008

Nabisco's ad agency inspired by Second Life, perhaps?

Nabisco's Wheat Thins Reduced Fat crackers have a new 30 second ad in the United States called, "Come Fly with Me," featuring blissful people flying/floating in the air above a wheat field while Frank Sinatra is belting out that signature song of his. I searched everywhere for a free way to share this ad with you, but struck out. You can see a screen grab of it here.

Hmmm. Seems like a remarkable coincidence, doesn't it? The similarities between this ad and AM Radio's wheat field, better known as The Far Away are eye-brow raising.

AM Radio's wheat field with flying poseballs has been rezzed publicly in Second Life® since early September 2007

Speaking of The Far Away and wheat, AM told me a couple of days ago that Second Lifers have helped him raise enough money through the sale of his virtual wheat to purchase eight and a half real cows through Heifer International, an organization that works to end hunger and poverty by providing livestock to people around the globe who struggle daily for dependable sources of food and income.

AM's expanded his fundraising efforts beyond cows now to include a pixelated jeep that raises funds for real malaria-preventing mosquito nets - somewhere in the world, a child dies every 30 seconds because of a mosquito bite - which you can read about over at Hamlet Au's New World Notes.

Teleport directly to The Far Away from here.

Wednesday, February 13, 2008

Second Lifers' love of wheat translates to four real cows - To celebrate, AM Radio announces a writing competition

On September 22, 2007, AM Radio set out some plots of wheat for sale on the land where his own, much celebrated virtual wheat field in Second Life sits, known as The Far Away. Teleport directly from here.

Now AM Radio has announced that he is sponsoring The Far Away Writing Competition. Participants are invited to write a story or poem, and then post it in the description field of their photograph to the Wheat Field Flickr group. Only one entry per Flickr account is permissible, and all entries must be received by March 7, 2008.

There will be one Grand Prize consisting of $10,000L, one Eton American Red Cross FR250 radio (a real one), and featured placement of the winning submission on The Far Away (with the winning entrant's permission) for 8 weeks. Rules can be found directly at the Far Away.

All this is in celebration of an important milestone. From day one, AM has taken all proceeds from every sale and forwarded them to Heifer International, an organization that works to end hunger and poverty by providing livestock and environmentally sound agricultural training to improve the lives of people who struggle daily for dependable sources of food and income.

Today and 250 generous donors later, these sales of virtual wheat have raised very real money - $2,000US in fact - and enough for Heifer to purchase four cows.

What is it about the Far Away that moves us so and compels us to return again and again? It is hard for me to put it into words.

On paper, it sounds conventional: a field of wheat, grey skies, a rusty old train, a table... but in our pixelated reality it is a comforting riddle that has gripped the imagination of thousands of its visitors.

Strawberry Holiday put it this way, "The Far Away is my favorite place in Second Life. I go there almost every day - usually once when I first log in by myself... and once before I go to bed with Wendy. It calms me.... not just because it's an amazing build, but because I see the time and effort AM puts into it. There's always something new to discover. Tonight, Blueberries! And I always meet really great people there... or bump into friends. It's become my place of peace in Second life, like coming home."

For Darkle Sands, "the Far Away is not just some 'SL Build.' It's a piece of art. AM is an artist and prims are his paint. Everything in the Far Away makes you feel immersed, and the placement off unusual things in the landscape really makes it very abstract. To date it still rates in my top favorite places to be in Second Life." Spiral Walcher agrees with Darkle, and adds: "It is the perfect example of when reality meets virtual reality."

Whenever I stop by the Far Away, I hope to find a gentle person and frequent visitor there by the name of Hitomi Mokusei. I asked her via email how the Far Away makes her feel, and her reply came easily and eloquently: In the Far Away there is a feeling of peace, safety and constancy, but it is touched with an underlying emotional resonance that permeates everything in it... a tinge of nostalgic longing for what once was but is now gone. It is not a static place. Not all is revealed on the surface. Exploring it in more depth reveals secrets, that can fire the imagination... touch the heart... or make one think in a new way."

What does it mean to you and how do you feel there?

Life is bittersweet. Less than five months ago, I received an urgent IM from dedicated adventurer and NPIRLer Matthew Kidomen, alerting me to his discovery of a most extraordinary build in the sky above a sandbox. That finding turned out to be momentous, and the build was called The Far Away. Two days ago, Matthew wrote to say that he is leaving Second Life to do other things. I can never thank you enough, Matthew. "May good luck be your friend in whatever you do and may trouble be always a stranger to you."